Walgreens Design System: Scaling Consistency Across Digital Marketing

Problem:

Walgreens needed a scalable, easy-to-use system to ensure consistency across its growing number of marketing pages on Walgreens.com. Creative teams lacked unified guidance, leading to inefficiencies, design inconsistencies, and time-intensive production processes.

Action:

• Helped develop a comprehensive design system documentation, organized into three core sections:

  • Global Components: Defined digital colors, typography, and graphic standards for Walgreens.com.

  • Marketing Components: Standardized design elements like hero images and UI shapes, with usage guidance tailored to marketing objectives.

  • Ready-to-Use Modules: Built a flexible library of responsive modules in Adobe XD—optimized for desktop, tablet, and mobile—to boost execution speed and maintain brand integrity.

• Ensure to include clear editorial best practices, encouraging local copies to preserve master integrity and promote team-wide visibility of updates.

Result:

• Enabled a streamlined creative workflow, increasing design speed and cross-functional efficiency.

• Established a foundation for brand governance, empowering teams to create cohesive experiences with less rework.

• Delivered a user-friendly toolkit that scaled across teams and breakpoints, reinforcing Walgreens’ digital brand presence with precision and clarity.