Droid Reimagined: Precision Meets Power
Problem:
Droid had lost momentum despite its superior specs. To regain relevance, Verizon needed a seamless fusion of hardware and software that embodied ADVANCED, STRONG, PRECISE, and POISED design principles.
Action:
Developed mood boards aligning on-device UI with Motorola’s 4 ID pillars for a cohesive, premium experience.
Integrated tinted status bars, dynamic animations, and symmetrical layouts to enhance digital aesthetics.
Created customizable UI elements, mirroring the physical personalization of Droid’s new materials.
Positioned Droid as the ultimate power device for ambitious, tech-savvy Millennials.
Result:
Reinforced Droid’s premium identity, driving engagement and brand connection.
Delivered a holistic, high-performance experience, merging form and function.
Revitalized Droid’s market position, making it the top choice for performance-driven users.
