Building a Scalable Photography System to Transform the Brand

Problem:

Walgreens needed a standardized, scalable product photography system to ensure brand consistency across e-commerce, in-store signage, and marketing materials. The existing approach led to inconsistent visuals, inefficiencies, and misalignment with Walgreens' updated brand identity.

Action:

  • Developed a comprehensive product photography system aligned with brand guidelines, ensuring cohesion across all customer touchpoints.

  • Established lighting, composition, and retouching standards to maintain visual consistency and premium quality.

  • Partnered with merchandising and digital teams to streamline workflows, reducing shoot-to-market time.

  • Integrated a centralized asset management system, improving accessibility and usage efficiency.

Result:

  • Increased consistency across 9,000+ stores and digital platforms, strengthening brand trust.

  • Reduced retouching and reshoot costs by 25%, enhancing operational efficiency.

  • Accelerated content delivery speed, ensuring faster go-to-market execution.

  • Increased brand love with high-quality aesthetics that elevated brand perception.

 
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