Capturing beautiful souls of the communities we serve.
Problem:
Walgreens needed a cohesive, human-centric photography system to authentically represent its diverse communities while elevating brand perception as a trusted health and well-being leader. The existing imagery was inconsistent and overly produced, lacking emotional connection.
Action:
Developed a docu-style photography system over 5+ years, capturing 10,000+ shots with 1,000+ curated imagesfor brand use.
Focused on real, unscripted moments in natural light, ensuring authenticity and emotional connection.
Established visual guidelines to maintain consistency across advertising, digital platforms, and in-store signage.
Result:
Strengthened Walgreens’ brand identity and deepened customer connection.
Elevated brand trust and perception as a health and well-being leader.
Increased brand recognition and engagement across digital and print media.
Built a dynamic, evolving photography framework, ensuring consistent, high-quality imagery that grows with the brand.
