Elevating Walgreens’ Owned Brands: A Packaging System That Drives Trust and Sales
Problem:
Walgreens needed to enhance the perception of its owned brands while creating a cohesive, high-impact packaging system that improved shelf presence, simplified shopping, and reinforced consumer trust in its health and wellness offerings.
Action:
Led the strategic redesign of 3,500+ SKUs, creating a versatile, scalable packaging system based on consumer insights and market research.
Developed a color strategy tied to national brands, improving shopability by 20%.
Simplified front-of-pack messaging with "Compare to" statements and pharmacist-recommended seals, reinforcing trust and value.
Standardized design elements, reducing packaging development time by 25%.
Result:
Strengthened brand consistency across 3,500+ products.
Increased purchase intent by 12% post-launch.
Positioned Walgreens’ owned brands as trusted, high-quality alternatives to national brands.
Design
Before & After
Guidelines
