Redefining branding with enterprise strategy.
Walgreens' new brand identity was crafted to authentically capture its core values and reflect the humanity that drives its mission. By employing disciplined design elements as a unifying framework, the identity simplifies and enhances the customer experience across all touchpoints. This approach not only streamlines interactions but also embodies and amplifies the brand’s essence, ensuring a seamless and impactful presence in both digital and physical environments.
Contents
Purpose
Brand personality
Tone of voice
Brand elements
Color
Brandmarks
Typography
Photography
Illustration
Pictograms
Iconography
Scope
Team
VP, Creative Director
Creative Director
Associate Creative Director (Copy)
2 Art Directors (Typography)
3 Art Directors (Colors)
1 Art Director (Photography)
1 Illustrator, 3 Art Directors (Illustration)
1 Program Manager
or Creative, Marketing, Experience, etc?
